I Approve This Message Moratorium
Unless you are a politician and you have to do so, nobody should end their commercials with “and I approve this message.” If you are a local car dealer, mattress salesperson, financial consultant, pool cleaner, landscaper, and yes, even an insurance person, you should not look to attempt to “cash in” on the comedy gold of the election season by pretending your advertisement is a political ad. It is right up there with Viagra jokes in terms of being fresh, interesting and funny.
Speaking of which, I had a friend who went to Chicago a couple weeks ago to see Robin Williams. It has been a hobby of mine to watch Robin Williams whenever he is on TV to see if he makes a five-years-too-late joke about Viagra, and when Robin goes into one of his irreverant ramblings, he can’t resist making a joke. Can’t resist.
So, I asked my friend to count the number of times that Robin referenced Viagra in his stand-up performance in Chicago and the answer came back even better than I ever could have hoped. Apparently, Robin Williams referenced Viagra a reported FOUR TIMES.
Can you get any more out of touch than that? What’s next? Jokes about airports and airline food?
