The Stern Effect on Sirius
That’s about 11% of his former audience, says Bridge, which projects that at this point, most Stern fans who are going to Sirius with him have already gone.
Another 45% said satellite radio just isn’t enough of a value to pay for it, and 9% said they stopped listening to morning radio altogether.
Bridge did find Stern helped Sirius close the gap on its competitor, XM. Recent satellite sales have been split about evenly, where for a long time XM had an lead. Bridge projects XM at 8.4 million by year’s end and Sirius at 6.5 million.
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